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OP 2017! (cheers, here’s too 2017!)

Here we are, December 29th. That time again, another year over. As we are facing a brand new year, full of opportunities, we can look back on a eventful 2016. For us 2016 was a year filled with development and growth. An overall growing sence of urgency towards a data driven way of working is playing rather well for us.

Insights

Earlier this year I wrote a piece about ‘starting with data’, and doing so one little step at a time. Read the full article here (Dutch, e-mail me if you need a translation). We are fortunate to bring this, data gathering from publications & enabling dynamic and relevant content, into daily practise for a growing number of retailers and other businesses. Being relevant is by definition a personal thing. You can define target groups, or individual customers if you have your database in order, and make sure your content fits their needs. But in general, we are getting better in finding out what works best in online publishing.

 

Sharing = Caring

We’re getting of to a good start in 2017, and we’re sharing knowledge! Calling all retailers, retail agencies and other folder-lovers; on Thursday the 9th of March we’re organising a meetup in Amsterdam. Together with our partner De Reclamefabriek we will host this meetup, the theme is ‘De Perfecte Folder’ #DPF17. The perfect online brochure, leaflet or any other retail publication. The program is yet to be determined but be sure to receive interesting insights! Want to join us & learn more about reading behavior and personalised content! Check our meetup page here!

Cheers, and all the best for 2017!

Team Online Publisher

Ellen Evers

Account manager