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Interactive print ad

Last month we wrote about Experience Marketing. A cool new example is the Motorola ad. It’s running in the january issue of Wired magazine.

If you press a button located on a Motorola print ad, the Moto X smartphone will change colors.

 

http://www.youtube.com/embed/iMrZmSPpIRw

 

Online you will see a lot similar interactivity in digital publications, but this ad will bring offline a step closer to online.

 

Well done Motorola!

Thom Reynsdorff